We’re Emma and Zee — two sister-in-laws based in Hampshire who first teamed up in 2021 to build a successful events business. That venture gave us the confidence to back ourselves — and to trust our instincts when the next idea found us.

On a sourcing trip to India, we stumbled across the block-printed fabrics of Jaipur and completely fell in love. The colour. The craftsmanship. The beautifully imperfect detail. We filled our suitcases with samples and came home with something much bigger than we expected — the beginnings of Pink City.

For a while, Pink City was just an idea taking shape behind the scenes. Then in April 2025, we decided to go all in.

Since then, it’s grown faster than we imagined. We’ve taken Pink City to countless markets, fairs, festivals and private events — selling out collections, meeting our community in real life, and watching something we built from scratch take on a life of its own.

Every fabric is handpicked by us and brought to life by our skilled team in Jaipur. We work closely with more than one manufacturer, refining details, perfecting prints, and obsessing over quality. Some fabrics are screen-printed, others are hand block-printed — each one chosen with intention.

We’re busy mums. Our houses are full of children, animals and constant noise. We don’t switch off — and we wouldn’t have it any other way. Pink City has grown alongside our chaotic, beautiful lives.

And we’re only just getting started.

We’re currently developing a brand new line alongside our existing collections — designed to take Pink City to the next level while staying true to the craftsmanship and spirit that started it all.

Pink City isn’t just about bags.

It’s about bold prints, traditional craft, and building something brave — one drop at a time.