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Why Pink City Bags are the Accessory Everyone's talking about this season.

Why Pink City Bags Are the Accessory Everyone’s Talking About This Season

If you’ve been following us for a while, you’ll know that Pink City was born from two sisters-in-law who fell in love with the colours, prints and craftsmanship of Jaipur. What started as a passion project has grown into a small, joy-filled brand with a simple mission:
beautiful bags, made with heart, crafted by hand, and designed to brighten your everyday life.

Today, we wanted to take you behind the scenes of what makes our bags so special – and why so many customers call them their “new obsession.”


1. Handmade in Jaipur, the Home of Block Printing

Every Pink City bag begins in Jaipur, India — the global heart of hand-block printing.
Our fabrics aren’t mass-produced or factory-made. Each print is created by skilled artisans, carving intricate motifs into wooden blocks, dipping them in natural dyes, and stamping them on cotton by hand.

This means:

  • No two bags are ever exactly the same

  • Every stitch carries a story

  • You’re supporting real artisans, not machines

  • And each drop is genuinely limited, not mass manufactured

In a world full of fast fashion, we’re proud to champion slow, thoughtful, ethical production.


2. Designed by Us, with Real Life in Mind

As mums, business owners, and constantly-on-the-go women, we design bags we actually want to use every day.

That’s why our bags include:

  • Strong, comfy straps

  • Inside pockets for keys, phones & makeup

  • Durable, quilted fabric that keeps its shape

  • Machine-washable washbags in 3 sizes

  • Weekend bags with a game-changing suitcase sleeve

  • Totes that fit laptops, water bottles & daily essentials

We don’t do “pretty but pointless.”
We do beautiful, functional, long-lasting.


3. Small Batch, Low Waste, Real People

We don’t make thousands of units.
We don’t chase trends.
We don’t buy containers of stock.

Instead, we work with a small women-led team in Jaipur, producing bags in limited small batches. This allows us to:

  • Keep quality high

  • Avoid waste

  • Bring out fresh prints regularly

  • Stay true to our style

This is why when something sells out, it really sells out — and why our customers always say, “I missed that one, I’ll grab the next drop!”


4. Bags for Every Part of Your Life

Whether you're heading on the school run, flying abroad, going to the gym, or packing for a weekend away… there’s a Pink City bag for that.

Our customer favourites include:
The Weekend Duffle: now with a luggage-handle sleeve
The Midi Tote: your perfect everyday size
The Midi Frill Tote: a little bit pretty, a little bit practical
The Standard Tote: 17" x 17", fits everything
The Washbag Trio: your handbag + suitcase must-have

Our prints are designed to mix and match, so you can build the most gorgeous matching sets — or clash your colours and go bold.


5. Why Our Customers Keep Coming Back

Across markets, pop-ups and our website, we hear the same thing again and again:

“Your bags make me happy.”

And honestly… that’s what Pink City is all about.

Bright colours.
Joyful prints.
Feel-good fabric.
A little bit of sunshine in your day.

When you carry a Pink City bag, you’re not just carrying a pretty accessory.
You’re carrying:

  • Tradition

  • Craftsmanship

  • Slow fashion

  • A small female-run business

  • And a piece of Jaipur


6. Want Early Access to New Drops?

Our new collection is landing VERY soon — with brand new prints, new colours, and a few surprises.
Join our mailing list or follow us on Instagram @pinkcityco to get access before anyone else.

(We always give our subscribers first dibs — because our runs are small and loved!)


Thank You for Being Here

Pink City isn’t just a brand. It’s a community.
Every purchase, comment, share, and recommendation helps us grow, support our artisans, and bring more beautiful bags to life.

We appreciate you more than you know 💗